Blogging, Steel-Toes, And Kicking Perfections A$$ – 23th Edition
A Guest post by Cori Padgett from Big Girl Branding.
Perfection is for losers.
There, I said it.
And I can say that because I used to be a bit of a perfectionist. I’m pot, you’re kettle, and we’re both freakin’ black. Feel better?
And frankly, I still am if I’m honest about it. You could say I’m a “recovering perfectionist”.
Seriously, I think it stems from my slightly O.C.D. tendencies. Tendencies like the insane urge to eat the same amount of M&M’s on each side of my mouth. Only green on the left, only blue on the right.
Or the ridiculous compulsion to leap out of bed at midnight, knowing I already locked the front door… but feeling compelled to check it one more time, “just in case”.
Or my friend who literally will follow the cord from the iron all the way to the wall, KNOWING it’s not plugged in, but making extra sure it isn’t anyway…
Yep…
We’re nuts. Isn’t everyone?
At least a little?
OK, fine, maybe that’s just me… sheesh.
Honestly, striving for perfect is a losing battle. The only perfect being in this world is the Good Lord Himself, and last I checked… I’m not God, how about you?
No one is perfect. And when you’re constantly seeking perfection in everything you do, you’re doomed to a life of dissatisfaction, discontent, and stagnation because you are unable to move forward on any of your goals.
And if you’re a writer and a blogger like me… well let’s just say that if I tried to reach perfection in everything I did… I’d likely still be cleaning vacation homes for a living and praying all of my bills got paid.
So hold on a sec while I give imperfection a big juicy kiss on the lips in monumental gratitude for saving me.
Muah! Now seriously, let’s talk more about you.
- If you’re struggling each day within the chokehold of perfection…
- If you’re wasting time and valuable resources trying to get something “just right” before you do anything with it…
- Or if you find yourself deleting pages and pages of work because you suddenly decided it “wasn’t any good”… Nay, scratch that… let’s call it like it is shall we? Because it “wasn’t perfect”…
Then I’m sorry friend, but it’s time.
Time that is, to don your steel-toed boots (“sh%# kickers” we call ‘em in the Dirty South) and kick perfection’s rosy little ass to the curb! Preferably with a resounding splat for good measure.
You with me? Good, let’s get started.
The First Swift Kick- Set Attainable Goals
I’m talking about blogging and writing here, but really this can be applied to just about anything. Perfectionists tend to make a habit of setting unrealistic goals for themselves. And then when they don’t measure up or reach those goals, they’re ashamed of themselves.
They call themselves quitters, or “stupid”.
They put themselves down, and engage in some pretty negative self-talk… telling themselves they just aren’t good enough to get where they want to go… if only they could do “this” they’d be so much better at “that”.
I mean really… would you talk to someone else like that?
Not likely.
Would you call someone stupid because they couldn’t do something perfectly?
Probably not.
So why in the ever-lovin’ world would you talk to yourself that way? Just sayin’.
Stop setting goals for yourself that you don’t believe in. Strive for excellence in all you do, not perfection. Yes, you should always stretch yourself. And yes goals you set for yourself should feel slightly scary… slightly out of reach even.
But they shouldn’t feel impossible.
For instance, I have a goal to reach 2,000 new subscribers to Big Girl Branding in the next 6 months. (Feel free to help a girl out btw!)
Is that goal attainable? I believe it is.
Is it slightly out of reach for me right now? I’d say so, as right now between RSS, Email, and my newsletter, I’ve only got about 250 subscribers. (Thanks to ALL of you, BIG hugs!)
That means I’ve got about 1750 more to go before I’ll reach that goal. And you can bet that if I got hung up on creating “perfect” blog posts, and having a “perfect” design, and making my newsletter a “perfect” mix of humor, smarts, and useful info… I probably wouldn’t even have any readers, much less a subscriber!
I’d be totally stuck.
Totally immobilized.
Living in fear of being judged.
Living in fear of being seen as “imperfect”.
And if I set that goal even higher, say 10,000 subscribers in 6 months… I’d likely be completely stalled because the goal I set for myself wasn’t believable to me and I’d be so hung up on being perfect that my inner mantra would end up being something along the lines of “I’ll never get there” or “It’s too hard” or “I’m not ready”.
Bull.
It will be hard. I’ll probably never be 100% ready. But I will get there.
And so will you, wherever “there” is.
But I know that you’re smart enough to know that you won’t get there overnight, and you won’t get there by getting stuck under the thumb of perfection. So set incremental, attainable goals for yourself that feel just mildly out of your comfort zone, and then get rockin’ with the action taking.
Set about making them a reality.
As you do that, repeat after me… “Action will get you everywhere, perfection will get you nowhere.” “Strive for excellent, not perfect.” Now say that three times fast! (Kidding.)
Then get busy creating excellence in all you do, and let go of that ridiculous notion of perfection.
Capisce?
The Second Swift Kick- Enjoy the Process of Achievement
Really!
When is the last time you (speaking to you perfectionists here) stopped long enough to appreciate where you are right now?
To appreciate what you’ve accomplished already? As a perfectionist there is a tendency to be constantly looking for new and better ways of doing something. A bit like the “grass is always greener” syndrome. You’re never quite satisfied with anything “as-is”.
So you need to make it a habit to pat yourself on the back for every milestone that moves you a step closer to your goals, whatever they may be and appreciate the moment you’re in.
For me, that means appreciating the fact that I have 250 subscribers that read my blog already! That’s no small feat, especially when you’re starting out.
And people these days are stingy with their time and their emails… so if they are taking the time to keep up with you and your blog… that’s a huge compliment! Treat it as such and call yourself a winner, because even when you don’t feel “perfect” you’re still pretty freakin’ awesome.
Just tell yourself “Cori said so!” if ever you’re feeling doubtful.
The Third Swift Kick- Connect With Other People
Preferably other imperfect ones. (And in case you forgot… that means everyone is fair game!)
Honestly, sometimes when you’re feeling stuck in the spinning abyss of an “I can’t do this, it’s not perfect, everyone will hate it!” moment…
Slow your roll man!
Stop what you’re doing (or trying to do) get up and walk away. Get out of your house, go have coffee with a friend or three, and cop a squat in a park somewhere to see how the rest of the world lives. It’s a sure bet that things aren’t perfect for the rest of the world either!
(I know, I know! You… meet sledgehammer wrapped up neatly in “no one’s perfect” stickers!)
You’ll even be singing the “No One’s Perfect” theme song before I’m done with you.
Really though, connecting with other people can help you see that you’re not the only one that struggles with the insane urge to be perfect all the time. Trust me there are a ton of us out there!
You can probably safely bet that Darren, despite his pretty massive successes in the blogosphere has never been perfect. (Sorry Darren!)
And heck, Bill Gates went after what he wanted with barely a plan in place! That’s so far from perfect it’s laughable, but just look where he is today.
And sitting down with friends who are equally crazy but imperfect can help you see that perfect isn’t necessary for success. The only thing necessary for success is the ability and willingness to do what needs to be done when it needs to be done in the absolute best way that you can right then.
No more, no less.
The Fourth and Final Swift Kick- Accept Mistakes for What They Are
A somewhat painful learning experience. As a recovering perfectionist, I know there is often a tendency to view mistakes and screw-ups as failures.
It’s now time to change your point of view.
Mistakes are not failures they are lessons learned.
The only time a mistake is a failure is when you don’t walk away with new knowledge about yourself and your goals. When you don’t walk away with new self-awareness, I’m afraid that means you’re doomed to repeat those mistakes, sometimes over and over again until you get it.
And guess what it means when you repeat a behavior but expect a different outcome?
C’mon!
It means you’re insane, so stop that!
Mistakes are a part of life, a part of learning and growing. I’ve made more than my fair share over time and it’s a sure bet you will too. I can state this with absolute assurance because I already know that perfection is never attainable for mere mortals like you and me, despite our best efforts.
But it’s time to realize that you don’t have to be perfect. Loosen the chokehold a bit. You don’t have to be a perfect blogger, or a perfect writer, or a perfect mother or father. You don’t have to run a perfect business, or have a perfect home.
Just make it your goal to always give your best; to strive for “excellent” in everything you do… and you’ll get as pretty darn close to perfect as you’ll likely ever be.
And on that note…
“Excellent” is pretty damn good in my book, so let me know if you need to borrow it.
Cori is a wildly hire-able freelance ‘ghost’ as well as the creative brains and dubious brawn behind her blog Big Girl Branding. If you’d like to harness her creative brains and dubious brawn to guest post on your blog, just stalk her on Twitter and ask her. I’m “almost” sure she doesn’t bite. Well… like 95% sure.
Post from: Blog Tips at ProBlogger.
Blogging, Steel-Toes, And Kicking Perfections A$$
By Darren Rowse
Yaab
No Business Like E-Business: The Spectacularly Simple Secrets Behind How You Can Create A Web Site And Make Money With It [Kindle Edition]
“No Business Like E-Business” – a book by Ravi Jayagopal, an E-Business Architect from New York – helps you answer the following questions: 1. What to sell (products, services, advertisements or a brand)? 2. How to sell (web design, copy writing, technology, getting paid online)? 3. How to get visitors to your web site (generating traffic: free and paid)? 4. How to get them to buy your stuff (conversion: creating something remarkable, pre-selling, branding, trust build (more…)
Does A Bloggers Age Matter?
A couple of weeks ago I had this interesting question from Arlene Crespo from lifeplanweb.com.
I have been blogging since November of 2009 and I really enjoy writing especially about my experiences with life.
My problem is that my age works against me, If people see how old I am which is in my fifty’s they will be turn off. Most of the bloggers are young people in their twenty’s thirty’s forty’s.
What’s one to do when your at this age?
I thought this was an interesting question and one that might generate some good discussion so I’d like to hear your opinion on it. But before I do – let me share a few thoughts:
I’ve not really run into this question before and as a blogger still in my 30’s have not had to face it personally – so I can only really speak from my own personal experience as a blog reader but when I arrive on a blog by someone who is a little more ‘mature’ than myself I don’t think I’m any more likely to read, if anything it could make me think that the person is a little more experienced.
I’m a big believer in trying to use the situation that you’re in to your advantage and to try to turn perceived problems into opportunities – so if I was in this situation I’d probably be wanting to almost use my age as a way to market and brand myself rather than hiding it.
I’d be exploring trying to position myself as someone who has experience in my field, who has faced the challenges that others might not have faced and as someone who can coach and mentor a less experienced person.
That approach may not work in every niche but it’s probably where I’d be starting.
What Do You Think?
- Do you think age matters (on either end of the spectrum)?
- Could being a little older be used as an advantage?
- Have you used your age in some way in marketing yourself (whether you’re younger or older)?
PS: as I’ve written this post I realize I have been asked the question before, but by young bloggers who have asked if they should reveal their age out of fear of not being taken seriously.
I know of a number of bloggers who are still teens who’ve chosen not to reveal their age for this reason – but also have seen a few who have used their youthfulness to their advantage as a blogger by shouting from the hilltops that they’re young. I guess it can work both ways but I’d love to hear from both younger and older bloggers on their experiences with this.
Post from: Blog Tips at ProBlogger.
By Darren Rowse
Yaab
How I Conquered Being Undisciplined and Started Getting Things Done
Today was a crazy day. We’re launching a new eBook with another site on dPS tonight so there was lots of planning, writing of copy for emails, sales pages and blog posts, setting up of shopping carts and much much more.
I thought that the day would be a write off when it came to my other activities, yet I still managed to get a lot done – perhaps even more than a normal day. I wrote 4 blogs posts (actually this one makes it 5), edited 4 others from other writers, managed to keep my inbox down to the same level it was at yesterday and did a bit of preparation for a sermon I’m writing for my church next Sunday… not to mention normal family stuff.
How was it that today was more productive than a normal day?
Today wasn’t a freak day where I worked any longer hours than normal, dosed up on cold and flu tablets, or drank 6 coffees instead of my normal 2. Over the years I’ve noticed these kinds of days before – and there’s one common thread among them….
I can sum it up with this chart:
I find that on the days that I fill up with tasks and deadlines that I tend to get a lot more done than the days that I have open.
When I don’t set out to achieve anything – I tend not to get anything done while on the days I wonder if I’ll get anything completed because I have too much to do I tend to exceed my expectations and get more than I planned to do done.
Of course there comes a point on the ‘busyness’ spectrum where things can get overwhelming to the detriment of productiveness (I’ve had days where I’ve been completely paralysed by the overwhelming nature of it all) but in general I’d say that I’m at my best when I’m busy.
I think this partially explains why as a student at university I was a pretty pathetic student and could never seem to get an assignment in on time. I had 10 contact hours and only had to show up to classes for 2 part days a week. I had 3 full days off to get everything I needed to do done, but never seemed to achieve it while my friend with 35 contact hours a week seemed to get everything done.
I always saw myself as undisciplined. Perhaps there was some truth in that but ever since I started blogging I’ve always wondered why that ‘undisciplined streak’ has never really come back. I thought for a while I might have just grown out of it, but I suspect it’s had more to do with the fact that I’ve been keeping myself busy.
When I started blogging I had numerous part time jobs and was finishing my studies in Theology and blogged ‘on the side’ (nights mainly). As I let go of the part time jobs I started multiple blogs and other projects as I had capacity – but have always stretched myself and taken on a little more than I could easily do. As a result I’ve always felt a little stretched, but have have always had to focus and set myself priorities in order to get what I set out to achieve done.
Is it just me who is wired this way or do others find their productivity increases as their busyness does?
PS: I’d issue one word of warning on this. Over the 8 years that I’ve been working this way there have been a couple of times I stretched myself too far. You’ll notice that the chart has a tipping point where busyness can lead to less productivity. Don’t burn yourself out!
Post from: Blog Tips at ProBlogger.
How I Conquered Being Undisciplined and Started Getting Things Done
By Darren Rowse
Yaab
How to Keep Inspired When Blogging Gets Tough
Over on the ProBlogger Facebook page Alix Spurlock asked:
How do I get inspired to write when I have < 5 readers? It seem kind of futile.
Image by -nathan
This is one of the hardest parts of starting a new blog for many bloggers. After putting the effort into choosing the right blogging platform, thinking about a topic to write about, choosing a theme/design and putting effort into your first posts – you look at your stats and you find that hardly anyone is reading.
The Night I Almost Gave Up Blogging
I remember the feeling clearly from my first few blogs.
I remember sitting at my computer one night starting at my first photography blog (no longer active) with my finger hovering over my mouse as I decided whether or not to kill the blog completely because despite putting hours into it every week it was getting no comments, few visitors and only making a couple of dollars a week.
I shudder to think what would have happened if I had in fact killed that blog – because it went on to become the blog that earned me a full time living and led to me starting ProBlogger and my 2nd and more successful photography site.
How to Keep Inspired as a Blogger
I’m not going to make this post a ‘how to find readers for your blog’ post as I’ve talked about that numerous times before (I’ll link to some of those at the end of this post). Instead I’d like to talk about ‘inspiration’ a little because it’s actually something that I think is applicable to more than just bloggers with not many readers – bloggers with blogs of all sizes struggle to stay inspired.
- Write for You – one of the biggest lessons that I’ve learned as a blogger is that I need to blog about things that interest and inspire me. I’ve started more blogs than I can remember and many of them were started more out of dreams of large readership and profit than any genuine interest that I had in them. Those blogs are all dead now and the only that remain (and the only that were profitable) were blogs that I started because I wanted to explore the topic and read them. ProBlogger is perhaps the best example of this – it was the blog I wanted to read that nobody else was writing. I was writing as much for me as anyone else so even when nobody else was reading it at least I was learning something.
- Celebrate the Small Victories – often as bloggers we get distracted by the stories of big bloggers having big victories. Massive product launches, millions of readers, loads of comments, mentions in mainstream media, recognition and awards…. While it’s great that bigger blogs are achieving such big things sometimes as a smaller blogger your own experience can seem so small by comparison. The big wins of other bloggers can be quite inspiring, but so should your own smaller victories. In fact the small victories that you have can be harnessed to help you create momentum to grow your blog. Read more about this at Success in Blogging is Made of Little Victories.
- Get Excited, about Something Else – what gets you excited and inspired outside of blogging? As I look at my own levels of inspiration for blogging I’ve noticed that it is often when I’m feeling inspired about some other aspect of life that my energy for blogging can also increase. For me this often comes out of reading a book on some unrelated topic, or watching a movie or documentary, or having a great conversation, or doing something with my family that energises me. We all get excited by different things but get yourself in a positive frame of mind in some other area of your life and it might just impact other areas where you’re feeling a little low – like in your blogging.
- Take a Break – I asked my followers on Twitter what inspires them in their blogging and the most common response that came back was ‘take a break’. I’ve found this to be true too. it may have something to do with my last point about doing something else that excites you but I find that even a short break in the middle of the day can help me to come back to the task of blogging refreshed. I also find on a bigger picture level that taking regular longer breaks (weekends off and longer vacations) can also help (although sometimes it does take me a few days to get back into the swing of things after a couple of weeks off).
- Involve others – I’ve written numerous times about approaching blogging in tandem with others whether it be through finding a blogging buddy or starting some kind of blogging alliance. There’s something very powerful and motivational about having someone to bounce ideas off, to be accountable to and to collaborate with.
- Start a content project – I find that I’m often the most inspired when I’m starting something new. The problem with this is that the temptation is often to start a new blog which doesn’t really help take your existing one further. Instead of starting a new blog I recommend starting some kind of new internal content project ON your blog. This might be anything from a series of posts, a competition or perhaps writing a report or eBook for your readers. The good thing about doing this is that you’re not only doing something new that might energize you – you’re also doing something that potentially could bring in new readers to your blog and that will be of benefit to those you already have.
- Begin a learning project – something that I used to do when I got either bored, unmotivated or uninspired with my blogging was to commit myself to learning something new about blogging. This might include doing some free research on the web a topic like SEO, blog design etc or it could even be investing a little money into some kind of teaching resource. This is actually one of the reasons I started 31 Days to Build a Better blog – as a tool for bloggers to invest a full month in learning about small things that they could do on their blog to bring it life. While the lessons were designed to help people the main purpose of it was to see what would happen when people committed to improving their blog in some small way every day for a month. Much of the feedback I’ve had from people who completed it was that they saw it as a way to kick start their blog and get it back on track after periods of feeling uninspired and unmotivated.
Those are 7 ways that I’ve managed to keep myself inspired and motivated to keep blogging for 8 years – but I’d be keen to hear your suggestions also. You might also like to check out the suggestions of some of my followers on Twitter in this collection of their responses to my question on the topic.
Tips on Getting Traffic
As promised above – here are some links to some posts I’ve written on growing your traffic (which will hopefully also help you to be a little more inspired – there’s nothing like new readers to keep you moving forward with your blog)!
- 9 Things to Do to Make Sure Your Next Blog Post is Read by More than Your Mom
- How to Find Readers for Your Blog
- 7 Considerations on Generating Traffic to Your Blog
- Using Social Media to Grow Your Blog’s Traffic
Post from: Blog Tips at ProBlogger.
How to Keep Inspired When Blogging Gets Tough
By Darren Rowse
Yaab
12 Ways to Make Your Blog Posts more Credible
Today’s educated readers want information from a credible, trusted source, says researcher and writer Michael Low. When you convince them you are that source, they will believe and read what you have to say.
Here are twelve ways to make your blog posts more credible:
1. Use rich, vivid detail.
When you use rich, vivid language, words that paint vivid pictures in your reader’s mind, she tends to believe what you are saying because she can see it for herself. After all, seeing, as they say, is believing!
2. Use scientific or technical language.
I know this goes against the grain of what most people suggest. But depending on the type of article you are writing, it might be appropriate to use scientific or technical terminology that demonstrates (without over doing it) your grasp — and thus, your authority — on the topic.
3. Use sequencing or process description.
In some cases, it may be appropriate to describe the steps involved in achieving an outcome. A list of numbered steps would be a good example of this. Or even a simple description in a single paragraph such as:
After taking your new computer monitor out of the box the first thing you will notice is a small bag containing three cords. One cord is blue, one is red, and the other black. Take the blue cord and plug the USB end into your computer, plug the other end (color coded orange) into the left side of the monitor in the port labeled “audio in”. And so on.
4. Use charts, diagrams and graphs.
There’s a saying in selling (where credibility is paramount) that “nothing sells like a demonstration”. The saying holds true in building the credibility for your article content too. If the content of your article lends itself to demonstration via a chart, graph or diagram you should use it.
5. Use a photograph depicting the article topic in action.
This may not always be possible. But have you noticed how the news media use intriguing photos to pull you into the article by attracting your attention? Photos can be as equally powerful when used in your articles to add credibility to your message.
6. Use awards, certificates or qualifications.
Have you any special certificates or awards for achievement that support your credibility as an author or that support the message you are writing about? If so, use them in your articles. The majority of the masses still regard qualifications as a measure of a persons knowledge and trustworthy-ness.
7. Use testimonials and endorsements.
If you say it it’s hearsay. If someone else says it it’s probably true. So use testimonials or endorsements in your articles, especially from a recognized source. If it’s written about in the New York Times or if someone famous backs it up, mention it in your article.
8. Use a logical flow of information, especially logical argument.
Start your article with a strong point your reader will agree with, then carefully walk the reader through a series of “facts” or flow of information that leads them to the conclusion you want them to accept. In this way, you can build a bridge from the things your reader already believes to the things you want them to accept and trust.
9. Use personal stories or anecdotes.
It’s pretty hard to argue with a true story about something that happened to you or someone you know (or even someone famous). If you have stories or anecdotes relevant to the point you want to make in your article, use them.
10. Use case studies — especially examples from the lives of people your reader can relate to.
If there’s a good documented case study of the point you want to make, use it in your article. Bring out the detail of the people and places involved and your argument becomes even stronger.
11. Use meaningful specifics, not vague generalities.
There’s a certain attractive quality in the specific. The more specific facts and details you use the more people feel what you’re saying is accurate. For example, avoid using phrases like: “Many years ago”. Instead say, “On the 26th May, 2005, a week after my Dad’s birthday …”
12. Use examples to illustrate your point.
Even in conversation it helps if you give your listener examples of what you are saying to help him or her understand your message. It’s no different in writing articles. If you want to see the true power of examples as a “communication improver,” try deliberately explaining yourself through examples in the next conversation you have with someone at home or at the office.
Michael Low is a writer, researcher and entrepreneur. He’s also the writer of a free ebook titled How To Write Articles People Want to Read
Post from: Blog Tips at ProBlogger.
12 Ways to Make Your Blog Posts more Credible
By Darren Rowse
Yaab
Blogosphere Trends + Writing Great ‘How To’ Posts
This column is written by Kimberly Turner from Regator (a great tool that gathers and organizes the world’s best blog posts). – Darren
Hello and thanks for stopping in again for a list of this week’s ten most blogged-about stories! As always, Regator has provided the list, and we’ll use posts about these hot topics to illustrate this week’s tips. In the past, we’ve discussed some formats you can use to add interest and variety to your blog and, more recently, we looked specifically at list posts. Carrying on with that theme, we’ll focus this week on how-to posts. Because they solve a problem and guarantee a benefit, how-to posts tend to be popular with readers. And they can be used for virtually any niche (if the examples below aren’t enough to prove that point, check out “The Biggest List of ‘How To’ Blog Posts Ever Assembled” from one of the older ProBlogger Group Writing Projects). Let’s take a look at how bloggers used how-to posts to address this week’s hot stories:
- Gulf of Mexico – Sometimes, a how-to post is not a tutorial that readers will follow themselves but rather an explanation of how a larger problem can or will be solved. Cosmic Log’s “How to suck up all that oil” is an example of this sort of post.
- World Cup – If there is a particular problem or issue that your niche’s readers are concerned about, a how-to post is the ideal way to handle it. World Cup viewers, for example, seem universally irritated by the ubiquitous vuvuzela horns at the games, prompting a large number of sports and tech bloggers to offer solutions in the form of how-to posts. Asylum’s “How to Filter Out Those Annoying Vuvuzelas” is just one of many.
- Tony Awards – Jaunted’s post on “How To Get Tickets To The Tony Awards” is a classic how-to. It clearly states the benefit of reading the post in its title then delivers on its promise in a succinct and straightforward way. It’s not always necessary to be extremely clever with how-to posts. Giving your readership the information they need is enough.
- Bob Etheridge – Representative Bob Etheridge, who lost the plot and had a physical confrontation with a student on film this week, must not have read Marshall Goldsmith’s “How to Keep Your Temper at Work (And Everywhere Else).” This post not only gives solid advice, it also establishes authority on the subject matter in a way that is subtle yet effective (the author discusses processes he has used to deal with negative emotions “for more than 20 years”). There’s a good chance you’ve established this authority and trust simply by blogging on your subject matter, but it’s worth taking a moment, as you write that how-to, to ask yourself how new readers know that your advice is worth heeding. It’s possible, through a short bio or brief comment such as the “20 years” line above, to strengthen your authority without tooting your own horn to an obnoxious degree.
- True Blood – Though Gawker.tv’s “How to Date a Vampire” is clearly tongue-in-cheek, it has characteristics common to many good tutorials: It lists the materials that will be needed, it presents the process in clear numbered steps, and it keeps the readers’ interest through humor and interesting related tips. Consider these factors when writing your own posts.
- Helen Thomas – Dumb Little Man’s “How to Recover From a (Big) Mistake at Work” is an example of a how-to idea that was generated by the blogger’s own personal mistakes. Sharing the lessons you’ve learned from your mistakes is valuable and may prevent your readers from making the same errors or, in the worst case scenario, may help them deal with the aftermath of a similar faux pas.
- Nintendo 3DS – Opposable Thumbs’ “What Nintendo must do to make the 3DS a must-have” uses the how-to format (directed at giving advice to Nintendo rather than readers) to provide commentary and opinion then ends with a solid call to action for readers to share their own opinions.
- Michael Jackson – When it was announced that the new Michael Jackson video game will teach players how to move like the King of Pop, Gawker.tv gave their readers a head start with “How to Moonwalk,” a video tutorial. There may be tasks, such as moonwalking or knitting, that are better explained via video. Consider whether video, audio, or photos would make your how-to post more effective and easier to understand.
- Al Gore – Al Gore’s divorce and subsequent rumors of infidelity may have him wishing for a post such as Divine Caroline’s “How to Rebuild Your Life After a Divorce,” which uses subtitles and short well-written paragraphs to clearly outline the post’s advice. Subheadings such as these can help readers skim for the information they’ll find most beneficial.
- Apple – “How to Pre-Order an iPhone 4 With Minimal Hassle and Headache” from Switched provides continued usefulness to its readers by updating the post as information changes. If you’ve written a how-to that will change with time, the added effort required to go back and update the post will be appreciated by readers.
Do how-to posts work well on your blog? Please share your thoughts in the comments!
One more thing: I’ve received emails from some of you indicating that you’d like to have your blog reviewed for possible inclusion on Regator, but nominations were closed while we finished our relaunch. I’m happy to announce here that nominations are now open and ProBlogger readers are the first to find out. Feel free to submit your blog.
Kimberly Turner is a cofounder of Regator.com and Regator for iPhone as well as an award-winning print journalist. You can find her on Twitter @kimber_regator.
Post from: Blog Tips at ProBlogger.
Blogosphere Trends + Writing Great ‘How To’ Posts
8 Habits of Highly Excellent Bloggers
A Guest post by Celestine Chua from The Personal Excellence Blog.
Ever wondered what are the traits of the top, successful and excellent bloggers?
I have. Since I started my blog, The Personal Excellence Blog, in 2008, I have studied top bloggers extensively. I read many articles on how to build a great blog. I listened to different bloggers say their piece. Through personal experimentation, I learned what works and what doesn’t work, and integrated them as blogging habits. It has given me great results. After a lot of hard work in the past 1.5 years, The Personal Excellence Blog has grown into an well trusted and established resource on how to achieve excellence in life. It has 3,500 subscribers, 5,000 readers a day, 110,000 page views a month, over 160 articles, a bundle of free ebooks and has been featured on CNN and AsiaOne.
While there’s still quite a way before my blog reaches the ranks of A-List blogs like ProBlogger, Zen Habits and Seth Godin’s blog, somehow I’m not daunted by what’s ahead. If the past 1.5 years have taught me anything, it’s that the top bloggers of excellence have 8 consistent habits – 8 habits, which, when we practice duly, are guaranteed to bring you results. It’s not a miracle, it’s not luck, nor is it an abnormality. By living in line with these 8 habits, you become a highly excellent blogger as well.
1) Deliver their best value in every article
As a highly excellent blogger, you don’t write articles with a little value or some value. No, you aim to deliver your utmost value every time you write. Never do you write for the sake of writing or post for the sake of updating. You make sure every word counts for something.
When I write my articles, whether it’s for my blog or it’s a guest post like this one, I put my best foot forward. My previous guest posts on Problogger took me a few days to write (with breaks in between). One of the commenters said I was “taking this guest post thing too seriously”, probably referring to the effort that was put in. That guest post in question was 3,000 words long (longer than most guest posts at Problogger), filled with step-by-step tips, links out to relevant resources and deep personal sharing. (Actually, this guest post is 3,000+ words long as well.)
I beg to differ. Have you ever thought about why you blog? Like really. Beyond reasons like to earn money or to have an alternate career. Why do you blog over the 1,001 possible things you can be doing? What do you strive to achieve? I blog because I see it as the fastest and most effective way to reach out to millions out there and help them achieve their highest potential. It’s more than just blogging to me – it is my life purpose and personal mission. For every article written, there is someone who is genuinely looking for it to solve a problem he/she is facing. Every article I write is an opportunity to touch others’ lives. If it takes X number of words to deliver a message, I’ll write X number of words. If it takes X number of hours, I’ll spend X number of hours. There is no compromising on the quality.
Of course, not every blogger sees blogging as their “calling”, and you certainly don’t have to see blogging as a calling to succeed. There is no right or wrong reason. You just need to be absolutely clear of why you blog. Then live true to it. Make every article you write delivers top value to your readers.
There is no fixed format that dictates valuable content. It can be long or short; it can be in list, essay or story form; it can have text, images, video or a combination of them; it can be entertainment value, educational value or both. I’ve read articles of different permutations that deliver value all the same. If your article improves someone’s life after he/she reads it, then it has value.
Some questions to ask yourself as you write are:
- What is the specific reader group I’m writing to?
- Why would they need help in this?
- What’s keeping them in this situation?
- What and how can I write to help them?
- How can I write in a manner that’s relevant no matter when and where they are reading?
If I don’t have anything substantial to say or add to the topic (sometimes it happens), then I don’t write about it. The internet has enough junk; it doesn’t need us to contribute to it. What the internet really needs is real content with real value. And doing so pays off. Readers recognize you as the “real deal” and they go to you for advice on your niche. Because I set such a strict quality filter, my readers can expect a certain standard in what I write at my blog and my guest posts. They quickly become loyal readers, even though there are hundreds of personal development blogs out there.
How about you? Do you write value-laden content? Who is the reader you are writing the next article for? What is the problem you are solving for him/her? If someone with this problem is reading your article, will it help them out of their situation? How is it going to benefit them?
More resources to help you write top value:
- How to Create Compelling Content [Free Report]
- How to Get in Tune with Your Readers Needs and Produce Compelling Content
- How to Craft a Blog Post
- Writing Good Content
- How to Write Excellent Blog Content
- How to Eliminate the Echo Chamber and Add to the Conversation
2) Work harder than anyone else
Do you drive? Great if you do; if you don’t, just imagine for the next 5 minutes that you do drive. Let’s say you are driving on a normal, flat road. You press the accelerator for a few seconds, then as you reach a good speed, you stop accelerating. There’s no need to since the car is already moving at a steady pace. All you need to do is steer.
Now, let’s say you are at the bottom of a very, very steep and long mountain slope. What do you do? Do you accelerate for a few seconds then stop accelerating? No! You’re just going to stay stuck at the bottom of the mountain. Maybe you’ll move up a few centimeters, then you’ll immediately go back down when you stop accelerating. What do you do then to get up the slope? You keep pressing the accelerator, adding more power each second. Even though you may be stuck at first, it’s a matter of time before you overcome friction and gravity and drive up the slope. And as you add more power, you will move further up.
Turning your blog into a top blog is just like driving up a steep slope. You don’t just create the blog and expect others to come flocking in. You have to work hard to write powerful content, to earn readers’ trust and to get readership. I’m a big believer of hard work – Results don’t come if you don’t work hard. If you read The Dip (by Seth Godin) before, you would know there’s always a dip that comes with achieving big goals. To get past the dip and get what you want, you have to persevere and work harder (and of course, smarter) than anyone else to earn it. All top bloggers today worked extremely hard when they first started, and even when they achieve success, they continue to work hard to achieve greater heights.
3) Practice what they preach
“Example isn’t another way to teach, it is the only way to teach” – Albert Einstein
When you are a highly excellent blogger, you lead by example. As a blogger, you are (indirectly or directly) a role model to your readers, and what you say or do influences people, more so than you imagine. Your readers look up to you for advice and guidance. It’s important you don’t just talk the talk. You have to walk the talk as well.There is nothing more powerful than being living proof of your results.
Running a blog called The Personal Excellence Blog is more than just writing articles about how to achieve excellence. It’s about living in excellence every moment. I’m extremely passionate about achieving excellence. From striving to be the best in what I do, to understanding what it takes to be the best and live our best life, to helping others achieve excellence for themselves. Our readers look toward us as a testament of what’s possible for themselves – possibilities of what can be achieved, boundaries that can be removed, limits that can be broken. Hence, while I normally push hard toward my goals, I push even harder for my readers. I don’t try to teach my readers how to solve a particular problem until I have resolved it in my life, first and foremost, just like I don’t try to advice them how to achieve a certain result if I have not first achieved it. If we want others to listen to us, we need to practice what we preach first and be living proof that what we preach works.
4) Don’t write to please
“So you have some enemies… good, that means you stood up for something!” – Winston Churchill
You blog to drive a message. You don’t write to please the world. You know that no matter what you write, there will always be people who will disagree with what you say. As Timothy Ferris puts it, “10% of people will find a way to take anything personally. Expect it.” If you stand for something, you will have haters.
Average bloggers try to please people with their writings. They over-analyze what readers will want to hear and they write to be accepted. But as a highly excellent blogger, you don’t do that. You don’t shy away from writing controversial topics, but you don’t write about controversial stuff for the sake of stirring controversy either. You write about what you believe in. You stand by what you say even when others disagree. At the same time, you are also not afraid to admit when you are wrong.
I have written stuff before which others disagree. Things like life philosophies, relationships, specific advice, etc. I listen and I take the feedback accordingly when there is merit, but I don’t change for the sake of conformance. Every reader is different – if you change yourself to fit every reader who disagrees, you become just an average and you lose your voice amongst the masses. There’s enough sheep in the world – we don’t need more sheep, we need more leaders.
Find your voice by discovering your inner self. Deal to deal with critics (Read: 8 Helpful Ways To Deal With Critical People). Don’t change your views or what/how you write to please others. Try to please everyone, and you end up standing for nothing.
5) Keep things real
I see 2 types of bloggers out there – there are the bloggers who are genuine. They keep their writings real and are down-to-earth. These are the bloggers like Darren Rowse and Leo Babauta. I have deep respect and admiration for them. Then there are the hyped-up bloggers who have a penchant for portraying themselves as bigger than they are, overhype what they write and make over-exaggerated claims about what they are selling. I don’t know how you feel about them, but I avoid them like the plague.
Readers are smart. Perhaps you might entice them with big claims and bold words at the beginning. However, just like motivational seminars that fail to deliver results beyond the short-term, readers will realize in the long-term you have nothing real to offer. They see past the marketing fluff and turn to the bloggers who keep things real and deliver what they promise on.
As a highly excellent blogger, you don’t exaggerate, you don’t lie, you don’t overclaim nor overpromise. I see this as respecting your readers. You say things the way they appear; you portray facts as they are and let the facts speak for themselves. You are truthful and honest. You keep things real. Your readers appreciate this honesty, and they stick with you as a result.
6) Not afraid to be vulnerable
As a highly excellent blogger, you are not afraid to share things about yourself – things you may not be proud of. You are not interested in creating a veneered image of yourself. It’s about what benefits the readers. If sharing an unglamorous side of you will help improve readers’ lives, you will gladly do so. You open parts of your life as case studies, so others can learn where you may have erred.
The average blogger on the other hand, is concerned about how others think about him/her, and refuses to write about anything that can be seen as an disadvantage to him/her. His/her obsession with safeguarding his/her personal image stops him/her from going all the way to become a highly excellent blogger.
In my blog, I openly share about myself and my life – the upsides and especially the downsides. For example, I have written about times when I was down and out, my past experiences of disappointment (and how I overcame it), heartbreak (and how I moved on) and woes of being single in the modern society. Most people are adverse against sharing their shames, thinking it’ll make them vulnerable and look “weak”. I’m not afraid to write about them because being vulnerable is part of what makes us human. I believe everyone has that side in them – it’s just a matter who is more honest and upfront about it. If you are confident about who you are and what you stand for, there’s nothing to be fearful of.
Subsequently, it is the times when I share my worst experiences that my readers gain the most insights for themselves. Readers take the time to write personal comments and emails sharing in detail how the articles have opened their eyes to similar situations they are going through. If showing my vulnerabilities can help improve even just one person’s life, I say it’s well worth it.
Of course, it’s not about being vulnerable for the sake of being vulnerable. There has to be a point behind writing it. Every time I write about such experiences, I share how I overcame that episode and steps readers can take to work on it too. This way, there are actionable outputs and it doesn’t become just a nice-to-read story. You are more than just a story teller. You weave a message in what you write too.
When you open up more about yourself, that’s when you bond with your readers. People will benefit from your sharing and your real readers appreciate what you do. Mutual respect and trust is built. Whenever I open up about a part of my life, my readers would similarly open up to me too, sharing their personal stories, parts of them which even they admit they don’t share with others.
7) Keep upgrading themselves
As a highly excellent blogger, you don’t rest on your laurels even if you are an authority figure in your niche. You keep upgrading yourself to maintain your expertise. This helps you to continuously innovate and provide expert opinions so you remain as the authority. Problogger is a great example. While Darren runs the biggest blog on blogging, he doesn’t take his success for granted. He’s always seeking readers feedback, improvising on those feedback and writing new content on how to create better blogs.
Upgrading yourself is not just a one-time act – it needs to be an ongoing aspect of your life. How can you do that? My personal tips:
- Subscribe to the feeds of top players in your niche. I subscribe to all A-List personal development blogs so I can learn from the best.
- Set aside time every morning/night to read their new articles. Learn from how they write and what they write about. Get top insights.
- Read the best books out there (in your niche). I borrow mine from the libraries.
- Network with top bloggers (in your niche).
- Openly ask for feedback from readers and fellow bloggers on how you can improve
- Work on those feedback to become better
Transform lives with their writing
This is an extension of Habit #1 (Deliver their best value with every article) but it is important and distinct enough to be an individual habit by itself. As the top, excellent blogger, you write content that has the power to change readers’ lives.
How do you know if your content is changing lives? When your readers start telling you so. Majority of blog comments hover around “Great post! I especially like point XX about YY…” or “Thanks for writing this, it’s very useful”. These are great comments no doubt, but I see them more as courtesy comments. Yes your writings are helpful, yes they are informative, but are the readers going to apply any of the things that are written? Most of the time, probably not. Many forget what they just read and nodded to as soon as they click away.
Powerful content on the other hand, has the ability to change lives and trigger readers to take action immediately. When you get comments from readers on how your writings have transformed them and triggered them to make life changing decisions, that’s saying something. I’ve readers who told me how reading my articles has made them quit jobs they dislike, (re)discover their purpose in life and (re)ignited them to take action on their dreams. Some of the most powerful feedback I’ve ever received includes a reader who found hope from reading my articles (after his brother passed away), and readers who broke up with their partners and/or friends (who are bad matches) after reading my article on “How to know it’s time to move on from a relationship”.
When your content is triggering others to make life-changing decisions, that’s when you evolve to more than just a blogger. You are now a leader and beacon of inspiration and hope to your readers.
So how do you transform lives with writing? There is no hard and fast rule, but here are some of my tips:
- Write from your heart
- Start with your readers in mind. Put your readers’ needs before all else.
- Do not afraid to share your vulnerabilities (Habit #6)
- Understand the real problems people are facing. Make sure your writing solves the problems.
- Tap into a relevant insight from your life. Share how you overcome a similar problem.
What do you think?
What do you feel is the top habit of an excellent blogger? Do you have other habits to add to the list? Feel free to share your thoughts in the comments area
About The Author
Celestine Chua writes at The Personal Excellence Blog, where she shares her best advice on how to achieve personal excellence and live your best life. Get her 113-page ebook The Book of Personal Excellence in your email now by signing up for her newsletter (100% free, unsubscribe whenever you want). Get her RSS feed directly and add her on Twitter @celestinechua.
Post from: Blog Tips at ProBlogger.
8 Habits of Highly Excellent Bloggers
By Darren Rowse
Yaab
Become the Blogging Expert in Your Own Niche by Running a Blogging Course
One of the most exciting things to happen to me in the last couple of months is to see a group of bloggers come together to do the 31 Days to Build a Better Blog workbook together.
In this post I’d like to share the story of how one blogger got a group of bloggers collaborating together using the workbook and in doing so grew in his leadership within the niche.
A few months back I was approached by Paul Steinbrueck from Ourchurch.com with an interesting request. He wanted to take a group of bloggers from within his niche (Church/Christian bloggers) through the 31 Days to Build a Better Blog workbook. They were going to tackle it over 6 weeks rather than just 31 days (to give people weekends off) and had set up a forum area for bloggers participating to interact. They were also offering some rewards for those participating, held some reviews of blogs taking part etc.
I was really excited by the idea – while I’ve run live versions of 31DBBB here on ProBlogger before this was one of the first times I’d seen a group of bloggers from a single niche work through it together. The potential for collaboration and encouragement from a group of bloggers all working in the same niche was powerful so I gave it my blessing and offered all those participating 25% off the workbook.
What happened over the next 6 weeks was great to watch. You can see Paul’s announcement post calling people to join here. I’m not sure of the exact numbers of those who participated (I heard early on that it was at least 23 but know that another network of bloggers joined in so there were more than that – and based on those who bought the eBook with the discount code it was around 40).
Over the coming weeks I had emails from quite a few participants feeding back how much they had gotten out of it. Most commented on how much more powerful it was doing it as a group. Not everyone made it to the end (6 weeks is a long time to commit) but it seems that those who did saw some tangible benefit. Paul surveyed bloggers at the start and end of the project to measure the results and here’s what he reported:
For those who read at least half the lessons and did at least half the assignments the results were stunning:
- Pageviews increased 97%
- Visits increased 48%
- Unique visitors increased 67%
- Comments increased 152%
- RSS subscribers increased 13%
Paul went on to report:
“While some of this growth is probably a temporary bump due to the project itself, the most remarkable improvement came in an area that is certain to have a long lasting impact – how participants rated themselves as bloggers.
Those who read at least half the lessons and did at least half the assignments prior to the 31DBBB project rated themselves on average at 3.0 out of a possible 10. After completing the project, they gave themselves a 6.9 rating, almost a 4 point jump. Wow!
Clearly these folks feel they learned a lot and gained a lot of confidence through their participation in this project.”
You can read more about the results of the project in Paul’s post here.
Run Your Own Niche focused 31DBBB Challenge
In the coming months you’ll see another live version of 31 Days to Build a Better Blog here on ProBlogger. It’s going to be bigger and better than ever before – however it strikes me that what Paul did in this niche focused project could be beneficial to others too.
The idea of joining with other bloggers within your niche is a powerful thing. Not only did Paul’s challenge help bloggers improve their blogs in isolation, it helped them come together and network, collaborate and strengthen their whole niche.
Paul was already fairly established in his niche but in pulling them together Paul also build credibility, trust and authority as a leader within his niche. The project really helped grow his own blog as well as genuinely helping others in his niche.
So while I prepare to release the next live version of 31DBBB later in the year here on ProBlogger – if you’d like to lead a group of bloggers in your own niche through 31DBBB I’d love to hear from you.
As most of you know – the 31DBBB workbook is a process of 31 sets of teaching combined with 31 action items to help any blog improve. It covers a variety of topics which will apply in almost any niche – but they work best when you’re sharing the journey with others (particularly others in a similar niche).
For any group of more than 5 bloggers wanting to work through the workbook together I’m happy to set up a 25% off discount code to help you get started and I’d be happy to tweet out to my own network that you’re running a group and are looking for other bloggers in whatever niche it is that you’re running it for.
You’ll need to coordinate and manage the project yourself by gathering people together and setting up some way for everyone to collaborate (perhaps setting up a private WordPress.com blog or using a social networking tool like Ning) but I’m happy to help out with a discount and by giving it some Tweet-Love.
If you’re interested in this – try to gather together 5 bloggers and then shoot me an email via the contact form here at ProBlogger with your details and the niche you’re running it for and I’ll get it set up for you.
Post from: Blog Tips at ProBlogger.
Become the Blogging Expert in Your Own Niche by Running a Blogging Course
By Darren Rowse
Yaab
4 Tips for Increasing Conversions on Your Blog
Yesterday I asked readers about their #1 Desired Conversion on their blog and suggested that identifying it can be a powerful thing. Today I want to share a few tips on moving beyond identifying what you want your readers to do and actually making it a reality.
1. Call Readers to Action
Unless you call people to do what you’re wanting them to do you’re unlikely to get them to take that action. Many bloggers worry about being too aggressive with their calls to action, some to the point of not ever issuing them or doing them in just subtle ways that they’re ineffective.
While it’s possible to be too aggressive in your calls to action I think bloggers could do well to be a little bolder in many cases.
Calling your readers to your desired action can happen in numerous places on your blog including in blog posts (which is where they are often most effective), in your navigation menu, in your sidebar, on internal banner ads etc.
The key is to keep experimenting with different ways to call your readers to do what you’re wanting them to do and to track which methods work best. Read more on Calls to Actions within Blog Posts.
2. Positioning
One of the biggest lessons I’ve learned about getting people to take action is that it is often largely about ‘positioning’.
I discovered this in the early days of optimising the ads on my early blogs. Putting an AdSense ad over in the sidebar initially seemed like a logical spot for them – but the night I put them inside my content and wrapped the content around them I saw the click through rate skyrocket (I found it hard to sleep that night I was so excited).
Why did it work? The answer is simply that I started putting the ads where readers would see them.
A few other positioning lessons:
- Above the Fold is Gold – the segment of your site that is on the screen when someone arrives on your site and is seen without them having to scroll down is called ‘above the fold’. Your #1 desired conversion should be visible above the fold.
- The Power of Pause Points – anywhere on your blog where people ‘pause’ and are looking for something to do can convert well too. For example under your post and around the comments section can be a spot where readers have stopped reading and are wondering what to do next.
- In Content Rules – whether it’s AdSense ads, an affiliate promotion or selling your own product – putting your call to action inside a post tends to work best in my experience. People come to your blog to read your content (not to scan your sidebar). A relevant blog post to your call to action will always convert better than a random ad sitting on your sidebar.
- Make Your First Link Count – I’ve tracked hundreds of email promotions and blog post promotions to see how readers interact with what I send them and in almost every single case readers click the first link in a post/email at a higher rate than any other link further down the page.
The key is to experiment with different positioning again and again and to put tracking methods into place that enable you to work out what is and isn’t working so that you can optimise your results.
3. Secondary Conversions
Many bloggers will find it difficult to identify their #1 desired conversion because they have more than just one important thing that they’d like readers to do. They want people to:
- click their ads
- subscribe to their RSS feed
- follow them on Twitter
- join their forum
- buy their eBook
- buy an affiliate product
- Digg and Stumble their articles
- Like their posts on Facebook
- Join their Facebook page
- email a friend with a link to the blog
And that’s just for starters…..
The problem with too many desired actions is that you can end up issuing so many calls to action that your blog becomes cluttered and nobody ever does anything.
Having said that – if you do have secondary conversion points, think about prioritising them and also think about how you can lead your readers through a process of doing all of the things you might like them to do.
One way that I’ve done this on my photography blog is to make my #1 conversion point to get people to sign up for my email newsletter. I find that if I can get them to do this then I have a way to access readers over time and to lead them through a series of other conversion moments – but also build a relationship with them.
In the weeks after they signup to the newsletter they get emails that all have opportunity to follow us on Twitter and Facebook, that promote our eBooks (including one with a discount and strong call to action), that point them to some of our best content where they’ll also see ads, that invite them to pass on the newsletters to friends, that have calls to action to join our forum…. etc
Some of these calls to action are subtle and are just buttons in our email while others are stronger, but over time I find that the typical newsletter subscriber actually will probably take anywhere from 3-10 of our secondary conversion objectives.
The key is to get people’s permission to stay in touch and then to gently lead them through a variety of conversion activities, all the time also providing real value and building relationship/trust with your readers.
4. Rethink your Priorities over Time
Blogs evolve, mature and change over time. As a result the priorities in your objectives and desired conversions will probably change also.
I’ve seen this numerous times in my own blogging as my situation has changed.
In the early days of making money from blogs my #1 objective was getting people to click my AdSense ads. I needed to get my earnings up in order to stop other jobs so that I could dedicate more time to blogging. AdSense was also converting really well so I spent a lot of time working on ad optimisation.
In time I began to see the power of hooking readers into coming back to my blogs again and again rather than just sending them away to advertisers. I began to promote my RSS feed more prominently. This of course led to me experimenting with different types of subscribing and getting readers to connect with us in different ways – ultimately email newsletters.
More recently as I’ve begun to release my own products my priorities have begun to shift a little more towards generating sales. I still want people to subscribe to my newsletters as the #1 objective but higher up on the list now is for people to hear about our products.
In future I’m sure the list of priorities will continue to evolve and change and as a result the calls to action I issue will reflect this. The key is to keep asking yourself about your objectives.
Post from: Blog Tips at ProBlogger.
4 Tips for Increasing Conversions on Your Blog
By Darren Rowse
Yaab





